Favorite Cheap Shampoo : V05 has it over Suave any day!
(Whatever happened to BRECK ?)
Favorite Expensive Shampoo : Pantene of course (got any samples?)
Toothpaste : Crest - flavored - Citrus, Cinnamon, anything but minty!
Favorite Cheap Soap: Tone or anything with Cocoa Butter
Favorite Expensive Soap: Oh the expensive soaps I was once gifted and could never find or afford again! (Paris) I prefer scented soaps to perfume.
Favorite Perfume: A personal mix I have made every few years in Malibu. Through time I have sometimes worn men's cologne as I prefer non-floral scents.
Showing posts with label shopping - marketing research. Show all posts
Showing posts with label shopping - marketing research. Show all posts
12/2/10
BRANDING CHRISTINE TRZYNA or I THINK OF ANDY WARHOL
I've been thinking a lot about BRANDING. (And that Andy Warhol was a futurist in his understanding of this concept.)
Branding is a marketing term for moving a product (a person/writer is a product) into a category that is evocative of the essence of that person/writer, sometimes through associated product.
State that again?
It is assumed that what I buy says a lot about me - my personality, character, values, class.
I think maybe what I DON'T BUY SAYS MORE!
I'm in love with cutting edge advertising as pop culture. I love paging through a VANITY FAIR or a VOGUE and looking at the ads - what models are being used - what is the "story" each pictorial promotes. (High fashion ads are sometimes creepy. I hated the lurking molester/rapist of young sexy girls jeans pictorial a few years back.) But I can't say that I have bought anything I've ever seen advertised in either magazine.
Anyway, I'm going to have fun with this idea of me being a BRAND, as associated with PRODUCT, during the most materialistic time of the year in this "Christian" country; the Christmas season. I'm going to pitch products I like, just like I used to play at being a TV commercial actress and promoting a box of cereal when I was a kid.
C Christine Trzyna/ Writerly Life 2010 All Rights Reserved Including Internet and International Rights
C 2016 Christine Trzyna Blogspot
Branding is a marketing term for moving a product (a person/writer is a product) into a category that is evocative of the essence of that person/writer, sometimes through associated product.
State that again?
It is assumed that what I buy says a lot about me - my personality, character, values, class.
I think maybe what I DON'T BUY SAYS MORE!
I'm in love with cutting edge advertising as pop culture. I love paging through a VANITY FAIR or a VOGUE and looking at the ads - what models are being used - what is the "story" each pictorial promotes. (High fashion ads are sometimes creepy. I hated the lurking molester/rapist of young sexy girls jeans pictorial a few years back.) But I can't say that I have bought anything I've ever seen advertised in either magazine.
Anyway, I'm going to have fun with this idea of me being a BRAND, as associated with PRODUCT, during the most materialistic time of the year in this "Christian" country; the Christmas season. I'm going to pitch products I like, just like I used to play at being a TV commercial actress and promoting a box of cereal when I was a kid.
C Christine Trzyna/ Writerly Life 2010 All Rights Reserved Including Internet and International Rights
C 2016 Christine Trzyna Blogspot
8/5/10
BOOK EXCERPT : SHOPTISM by LEE EISENBERG
SHOPTISM
Why The American Consumer Will Keep On Buying No Matter What
C 2009 by Lee Eisenberg
Free Press
pages 125-126
"... copy writing ... read any good selling paragraphs lately? The world's gone visual. The long copy block is dead. Studies point to an "endangered reading brain," the result of our overexposure to digital media. It's all about eye candy now. I open my wife's copy of Vogue. Oscar winner Jennifer Hudson is on the cover, aglow in a burgundy duchesse-satin dress by Carolina Herrera and Fred Leighton diamond earnings. Her face bears an assortment of hopes-in-a-bottle: Blushing Blush Powder Blush in Sunset Glow; Colour Surge Eye Shadow Soft Shimmer in Enchanted Sugar Sugar (sic); Cream Shaper for Eyes in Black Diamond; High Definition Lashes in Black/Brown; Brow Keeper in Almost Black: Full Potential Lips Plump and Shine in Blackberry Bloom - all from Clinique (BTW, a major Vogue advertiser)... Hundreds of photos, no words, spread after spread after spread of bronzed, long-legged, plump-lipped, sultry, unsmiling, icy hot, and scary-skinny models dressed in a sumptuous variety of shorts, day dresses, gowns, thongs, slinky tops...These women never smile, they scowl. This, too, is the result of methodical investigation. Scowls signal higher social standing, says a professor who runs experiments on the nature of smiles... Specifically lower status individuals appear to smile more than higher status individuals...
Why The American Consumer Will Keep On Buying No Matter What
C 2009 by Lee Eisenberg
Free Press
pages 125-126
"... copy writing ... read any good selling paragraphs lately? The world's gone visual. The long copy block is dead. Studies point to an "endangered reading brain," the result of our overexposure to digital media. It's all about eye candy now. I open my wife's copy of Vogue. Oscar winner Jennifer Hudson is on the cover, aglow in a burgundy duchesse-satin dress by Carolina Herrera and Fred Leighton diamond earnings. Her face bears an assortment of hopes-in-a-bottle: Blushing Blush Powder Blush in Sunset Glow; Colour Surge Eye Shadow Soft Shimmer in Enchanted Sugar Sugar (sic); Cream Shaper for Eyes in Black Diamond; High Definition Lashes in Black/Brown; Brow Keeper in Almost Black: Full Potential Lips Plump and Shine in Blackberry Bloom - all from Clinique (BTW, a major Vogue advertiser)... Hundreds of photos, no words, spread after spread after spread of bronzed, long-legged, plump-lipped, sultry, unsmiling, icy hot, and scary-skinny models dressed in a sumptuous variety of shorts, day dresses, gowns, thongs, slinky tops...These women never smile, they scowl. This, too, is the result of methodical investigation. Scowls signal higher social standing, says a professor who runs experiments on the nature of smiles... Specifically lower status individuals appear to smile more than higher status individuals...
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