8/28/10
BOOK EXCERPT : MATT RIDLEY THE RED QUEEN
"Gossip is one of the most universal of human habits. No conversation between people who know each other well - fellow employees, fellow family members, old friends - ever lingers for long on any topic other than the behavior, ambitions, motives, frailties, and affairs of the other absent - or present - members of the group. This is the reason the soap opera is the quintessentially effective way to entertain people.: Matt Ridley
8/18/10
FROM PETER NEWCOMB in VANITY FAIR AUGUST 2010
Q
"Which moves more units; a BILLBOARD Number One album or a NEW YORK TIMES Number One best seller?
A
"It wasn't long ago when music labels could release almost any kind of pablum and watch it move more than 15 million copies... These days just selling a million copies is seem as a major victory.... Chart toppers sell 100,000 to 300,000 units a week.
Book sales are less predictable... According to Nielson Book Scan, the best selling adult fiction and non-fiction titles of 2010's first 18 weeks sold between 40,000 to 200,000 copies."
Peter Newcomb/ Vanity Fair - August 2010
"Which moves more units; a BILLBOARD Number One album or a NEW YORK TIMES Number One best seller?
A
"It wasn't long ago when music labels could release almost any kind of pablum and watch it move more than 15 million copies... These days just selling a million copies is seem as a major victory.... Chart toppers sell 100,000 to 300,000 units a week.
Book sales are less predictable... According to Nielson Book Scan, the best selling adult fiction and non-fiction titles of 2010's first 18 weeks sold between 40,000 to 200,000 copies."
Peter Newcomb/ Vanity Fair - August 2010
8/15/10
CHRISTINE TRZYNA PERSONAL DIARY : FUNNY : THE COSMO BOY I PICKED WOULD PICK ME!
HOT MEN FROM ALL 50 STATES ?
by Christine Trzyna
I was in a waiting room, wasting time, waiting, when I picked up a copy of a recent Cosmopolitan magazine.
Now as you know, I think what has happened to Cosmo since Helen Gurley Brown left is - well - traumatizing. Once in a while I go to a newsstand hungering for the OLD COSMO. But I have never once bought the magazine since THE BIG CHANGING OF THE GUARD over there in New York. (Use the search feature of this blog to see what I've had to say about Cosmo in the past!)
So... I picked up this Cosmo and there is a special feature, let's call it HOT MEN FROM ALL 50 AMERICAN STATES. Each state has one man elected (by ???) to represent all hot men from that state. There is one picture of each, a short profile of what the man is looking for in a woman, and CONTACT INFORMATION. A woman can SHOP these men!
I DECIDED TO AMUSE MYSELF by looking through these many pages of "hot men" to see if any of them walked on through the door that moment, I would be ATTRACTED. (When is the last time YOU saw someone and your heart went ping!?)
AND THEN - YEA - I SEE HIM! Whatever it is about him, I wonder, is it familiarity, because I don't have a "type" when it comes to looks.
Then I read what he has to say. He says,"I ALWAYS THOUGHT IT WOULD BE REALLY COOL TO MEET A WOMAN AT THE PUBLIC LIBRARY!"
ooooooh! CAN THIS BE? (After my own heart?!)
Slightly thrilled to have found him, I begin referencing Cher, Madonna, Pamela Des Barres, and an assortment of other women notorius for younger men. I even think to myself that up to 20 years in age difference is still workable!
Sad, sad, sad, he was way too young for me - but perfect!
C Christine Trzyna 2010 All Rights Reserved including Internet and International Rights
8/5/10
BOOK EXCERPT : SHOPTISM by LEE EISENBERG
SHOPTISM
Why The American Consumer Will Keep On Buying No Matter What
C 2009 by Lee Eisenberg
Free Press
pages 125-126
"... copy writing ... read any good selling paragraphs lately? The world's gone visual. The long copy block is dead. Studies point to an "endangered reading brain," the result of our overexposure to digital media. It's all about eye candy now. I open my wife's copy of Vogue. Oscar winner Jennifer Hudson is on the cover, aglow in a burgundy duchesse-satin dress by Carolina Herrera and Fred Leighton diamond earnings. Her face bears an assortment of hopes-in-a-bottle: Blushing Blush Powder Blush in Sunset Glow; Colour Surge Eye Shadow Soft Shimmer in Enchanted Sugar Sugar (sic); Cream Shaper for Eyes in Black Diamond; High Definition Lashes in Black/Brown; Brow Keeper in Almost Black: Full Potential Lips Plump and Shine in Blackberry Bloom - all from Clinique (BTW, a major Vogue advertiser)... Hundreds of photos, no words, spread after spread after spread of bronzed, long-legged, plump-lipped, sultry, unsmiling, icy hot, and scary-skinny models dressed in a sumptuous variety of shorts, day dresses, gowns, thongs, slinky tops...These women never smile, they scowl. This, too, is the result of methodical investigation. Scowls signal higher social standing, says a professor who runs experiments on the nature of smiles... Specifically lower status individuals appear to smile more than higher status individuals...
Why The American Consumer Will Keep On Buying No Matter What
C 2009 by Lee Eisenberg
Free Press
pages 125-126
"... copy writing ... read any good selling paragraphs lately? The world's gone visual. The long copy block is dead. Studies point to an "endangered reading brain," the result of our overexposure to digital media. It's all about eye candy now. I open my wife's copy of Vogue. Oscar winner Jennifer Hudson is on the cover, aglow in a burgundy duchesse-satin dress by Carolina Herrera and Fred Leighton diamond earnings. Her face bears an assortment of hopes-in-a-bottle: Blushing Blush Powder Blush in Sunset Glow; Colour Surge Eye Shadow Soft Shimmer in Enchanted Sugar Sugar (sic); Cream Shaper for Eyes in Black Diamond; High Definition Lashes in Black/Brown; Brow Keeper in Almost Black: Full Potential Lips Plump and Shine in Blackberry Bloom - all from Clinique (BTW, a major Vogue advertiser)... Hundreds of photos, no words, spread after spread after spread of bronzed, long-legged, plump-lipped, sultry, unsmiling, icy hot, and scary-skinny models dressed in a sumptuous variety of shorts, day dresses, gowns, thongs, slinky tops...These women never smile, they scowl. This, too, is the result of methodical investigation. Scowls signal higher social standing, says a professor who runs experiments on the nature of smiles... Specifically lower status individuals appear to smile more than higher status individuals...
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