BUSTING THROUGH MYTHOLOGIES

SOMETIMES I FEEL SWALLOWED WHOLE BY MYTHOLOGIES.  NOW I'VE GOT TO BE JONAH AFTER THE WHALE.


The mythologies are most often invented by gossips.


I wish I could say that I've been "PR AWARE" enough to have invented some of it myself.


When I think of PR I think of a woman who I was friends with, off and on, mostly on, for a decade, ages 16 to 26, or so, who, with hindsight, I know wrote me letters full of her own PR.  Certainly I wasn't savvy enough to realize it at the time.


I hope I won't be in her memoir, but if I write mine, she's in.

BOOK EXCERPT : MATT RIDLEY THE RED QUEEN

"Gossip is one of the most universal of human habits. No conversation between people who know each other well - fellow employees, fellow family members, old friends - ever lingers for long on any topic other than the behavior, ambitions, motives, frailties, and affairs of the other absent - or present - members of the group. This is the reason the soap opera is the quintessentially effective way to entertain people.: Matt Ridley