I've been thinking a lot about BRANDING. (And that Andy Warhol was a futurist in his understanding of this concept.)
Branding is a marketing term for moving a product (a person/writer is a product) into a category that is evocative of the essence of that person/writer, sometimes through associated product.
State that again?
It is assumed that what I buy says a lot about me - my personality, character, values, class.
I think maybe what I DON'T BUY SAYS MORE!
I'm in love with cutting edge advertising as pop culture. I love paging through a VANITY FAIR or a VOGUE and looking at the ads - what models are being used - what is the "story" each pictorial promotes. (High fashion ads are sometimes creepy. I hated the lurking molester/rapist of young sexy girls jeans pictorial a few years back.) But I can't say that I have bought anything I've ever seen advertised in either magazine.
Anyway, I'm going to have fun with this idea of me being a BRAND, as associated with PRODUCT, during the most materialistic time of the year in this "Christian" country; the Christmas season. I'm going to pitch products I like, just like I used to play at being a TV commercial actress and promoting a box of cereal when I was a kid.
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