MEN GIVE UP READING 50 PAGES BEFORE WOMEN

DAILY MAIL SCIENCE : MEN GIVE UP ON PAGE 50

This is bad news for those of us who write books that are so many pages more.
I wonder about the books they used.  Maybe they were boring books.  Maybe they were books that are generally more appealing to women.  What happens if you give a man a manuel on how to repair his car? The difference between paper book and audio book and e-book?

EXCERPT: The report was created by the Audience Agency, a British charity that gathers data to help creative industries reach people who will enjoy their work.