6/23/13

EXCERPT: WOULD IT KILL YOU TO STOP DOING THAT? A MODERN GUIDE TO MANNERS : HENRY ALFORD

WOULD IT KILL YOU TO STOP DOING THAT?  A MODERN GUIDE TO MANNERS : HENRY ALFORD
Book is C 2012 Henry Alford
Twelve is Publisher






Page 100


"The true devil's candy of business e-mail, of course, is forwarding. If the essential piece of information to be gleaned here is "Never send any message to a business e-mail address that you'd be embarrassed to have the whole company read," a helpful addendum would be ... "Or anyone else, for that matter." In 2001, the CEO of a Kansas City- based health care information tenchology firm called Cerner Corporation sent an angry w-mail to his managers about his employees' work habits...The message was forwarded all the way to Yahoo's message board, where Wall Street saw it and assumed that Cerner was in trouble. In the blink of an eye, the company's stock had dropped 29 percent. Over the course of three days, the stock price fell from about forty-four dollars a share to thirty-four."