5/20/11

WHAT WOULD JACKIE DO? by SHELLY BRANCH and SUE CALLAWAY

An Inspired Guide to Distinctive Living.

This book was interesting to me because of Jackie's life as a literary editor, but also First Lady, and icon. Like Andy Warhol, I suspect Jackie was, from an early age, extremely aware of herself as a product and of marketing.

Page 18 Scoring Big with Courtly Correspondence.


"A woman with an erudite aura writes a main. She knows that words that flicker on a screen may land her a job interview, even a few good dates. But she also gets that words flowing directly from a pen are apt to deliver more - if less immediately tangible - riches.

"Jackie was a model correspondent. She used her trademark stationary (light blue sheets with embossed white lettering) and loopy script to curry favors, charm lovers, maneuver out of tight spots, and evoke her famous wrath - unusually in effusive fashion.

"Most people reserve a good handwriting job for more formal affairs these days. That is a mistake. An ambidextrous Jackie would dash off an eight-page letter of sympathy ... then shift to more intellectual prose with lofty-minded dear hearts such as former Deputy of Defense Secretary Roswell Gilpatric."

Page 19

"To mix it up and save money in the process Jackie used postcards from museums, as well as letterhead from high end hotels (Japan's Half Moon Hotel was once a favorite source of sheets). These helped to project a "you-are-there" in-the-moment tone - the perfect vibe for earnest scribes."