In the June 2009 edition of Westways Magazine (the AAA Auto Club publication) there is this...
"In 1955, Ford Motor Company hired the poet Marianne Moore to suggest names for anew car still on the drawing board. The car maker had big plans for the vehicle, and it asked Moore for words that would convey speed, sophistication, and state-of-the-art design to prospective buyers. Proving perhaps that poets think years ahead of their time, Moore came up with the names Civique and Diamante, among others..."
