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G: is there a market for your films in colleges?
W: Yeah, that's where we get most of our films shown. I think movies are becoming novels and it's terrific that people like Norman mailer and Susan Sontag are doing movies now too. That's the new novel. Nobody's going to read any more. It's easier to make movies. The kind of movies that we're doing are like paperbacks. They're cheaper than big books. The kids at college don't have to read any more. They can look at movies or make them.
I'LL BE YOUR MIRROR The Selected Andy Warhol Interviews Thirty Seven Conversations with the Pop Master Edited by Kenneth Goldsmith (individual writer-interviews are named in these excerpts).
From an interview with Joseph Gelmis in 1970.