The Secret of "The Secret" by Karen Kelly C 2007 by the author
Unlocking the Mysteries of the Runaway Bestseller
Thomas Dunne Books/Saint Martins Press
pages 107-108 hardback
MIT media professor Henry Jenkins says it's not surprising that people watch, read, or listen to The Secret multiple times as part of their law of attraction devotion or practice. "There are a handful of media genres that people watch over and over again: exercise, porn, children's material, and Christian or religious programs, " he says. "The kind of work you watch fifteen times is structured differently from those that you watch once, such as a narrative film. There is a sense in these other categories that you haven't gotten it all and you have to keep watching to find what you missed. Watching again and again may yield emotional insights, and enable the reader (or viewer) to grasp and pass along the important meaning embedded in the worlds (or images.)"
Jenkins has studied the way the religious communities, particularily Christians, have adapted themselves to fan culture, and embraced what he calls "transmedia narratives." - stories that spread across multiple media platforms - and fan activities that help build a fellowship."
